A WordPress plugin that turns any site into a property listing portal — agent submissions, admin approvals and buyer search — with a full lead CRM built in, used by 30+ brokers and portals. A Broker App add-on puts the CRM on agents’ phones.
Client
Internal product · 30+ brokers & portals
Timeline
Ongoing
Industry
Real Estate
300K
listings on the largest portal running it
We built listings and CRM as one plugin. Listings cover Sell, Rent, Lease and PG across residential, commercial, industrial and land — 27 property types with category-aware amenity checklists and builder-project fields including RERA details. Agents, sales reps and owners work in a front-end portal and never see wp-admin. Every inquiry becomes a lead that can be auto-assigned, followed up with reminder emails, matched against approved listings by a weighted scoring engine, and taken through site visits with GPS check-in. The Broker App add-on pairs a phone by QR code and gives agents the CRM, site visits and property editing on mobile.
Brokers and small portals were juggling a listing website, WhatsApp groups and spreadsheets. Typical WordPress real estate themes display listings and stop there: no agent portal, no approval workflow, no lead pipeline, and nothing for the site visit that actually closes the deal.
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